Most jobs today require writing. Write better, and you'll move ahead in your career quicker.
The five ingredients of good writing are:
1) Focus. Any piece of good writing (no matter how long) advances one core idea.
2) Usefulness. People don't read for the sake of reading. Good writing provokes some sort of action or change.
3) Clarity. Good writing is simple and direct.
4) Authenticity. Good writing is supported by believable illustrations of the ideas put forward that come naturally to the author because the extent of his study or experience relating to the topic is great enough to give him the confidence to be himself.
5) Authority. The author needs to know a lot more about the topic than what he or she reveals in the piece of writing at issue to be able to win the confidence of his or her readership.
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